The Sam Jeans in Black Onyx by Sketch The Label

From Denim Bar to Denim Brand: Introducing The Sam Jeans

Arriving in store on Tuesday, September 16th, available for pre-order online now.

A nod to our journey that began with the in-store Denim Bar, this season marks an exciting milestone — the launch of our very own denim line. Thoughtfully crafted with precision and purpose, this new category reflects our ongoing commitment to timeless wardrobe staples with a modern edge.

Leading the way is our debut style: The Sam Jeans— designed to complement almost every body type with a flattering high waist, wide-leg silhouette, and ankle-skimming finish. Available in two elevated shades — Deep Marine Blue Denim and Black Onyx — and finished with delicate gold hardware, The Sam is more than just a jean. It's a statement of style, comfort, and confident simplicity.

Size & Fit Details

Thoughtfully designed to flatter and fit, these high-waisted jeans are the ultimate wardrobe staple — versatile, comfortable, and effortlessly stylish. The Sam Jeans offer a beautifully relaxed structure that suits a wide range of body types, making them the pair you'll keep coming back to — day or night, dressed up or down.

Consider sizing down in both colours as they contain plenty of stretch!